86 West - a SHARED fragrance HOUSE
What ignited the inception of our brand was a shared passion for fragrance, deeply rooted in the profound experiences they evoke. We recognized a gap in the industry—a lack of diversity and inclusivity. As a black male-owned organization, we embarked on this journey to redefine fragrance norms, challenging the traditional gender assignments and embracing a more inclusive approach.
Our debut collection of fragrances aims not only to captivate senses but also to dismantle outdated stereotypes, inviting everyone to partake in the beauty of scent without constraints.
Why the name 86 west?
86 West, is a fusion of our desire to make a memorable impact and our roots in the Midwest. Both my partner, Mike, and I forged our partnership in Nebraska, a quintessential part of the Midwest. Drawing inspiration from the historical term "Midwest," and Nebraska being an addition and debatably coined around 1886, we crafted a name that pays homage to our origins while standing out in the crowd.
Inspire consumers to embrace scent as a universal form of expression.
In history fragrances have been tied to confidence and assurance. Being able to have an impact on consumer’s confidence with product creation is an extremely gratifying but scary task. Unbeknownst to you, you can very well become a part of some of the greatest moments in the lives of your consumers and that has become a small goal; by creating product that becomes a part of one’s confidence.
This is all rooted in your brain’s smell code. Upon the first whiff of a fragrance, you can recall the fragrance again at a point in your life that then triggers a memory. One of the most notable is the wave of pumpkin spice. Upon reading that, whether it’s your favorite season of the year or you despise it, there’s a memory recall to moment-to-scent.
These are the moments I want to create. Your first date with a loved one that’s cherished forever. Tying a fragrance to an amazing vacation. Those moments!
Retailers
Visit our retailers in Seattle, Washington, Chicago, Illinois, and Omaha, Nebraska.
Your fragrance's experience extends beyond your scent, it's an accentuation of one's presence. Explore more.