In my role with Urbanity I hopped on as Creative Manager. I was given a bevy of responsibilities; web design, content creation, social media management, strategizing, and even dabbling into buying.
Creating the website with a simple and clean design to pair with brand identity that allowed brands and product to stand out and appear strong on this ecommerce website.
Creating an identity to appeal and entice current and new audiences by creating high end stylized work. These including photoshoots with brands on model, product shots, all with a creative twist to compete with other leaders in the streetwear industry globally.
With Instagram becoming such a multifaceted social tool, I put a huge emphasis on elevated images, video, and branding to strengthen and growth.